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Q:
What is a pageview?
A: Advertising impressions are sold based on pageviews.
An ad pageview is counted when the page on which an ad
is scheduled is served by Yahoo! to a user. We use this
metric since it is not possible for Yahoo! to track ad
impressions from cached images that are on a users computer,
or ad impressions from services that cache the Yahoo!
site. Such impressions would be over and above the ads
served by Yahoo!.
Q: Does Yahoo! provide advertiser reports?
A:
Yes, advertisers can access daily online reports for each
ad, showing placement, pageviews, clicks, response rate,
and a variety of other metrics.
Q: How do I access the stats for my Yahoo! campaign?
A:
Yahoo! provides each advertiser an individual password
to our proprietary stats system once the campaign begins.
The system allows the advertiser to view the daily results
of the campaign by impression and click-through for each
creative execution.
Q: Can I create custom buys for any ad campaign?
A:
Absolutely, yes. You can create custom buys, subject to
availability, with Run of Yahoo!, categories, search keywords,
and fixed category pages.
Q: Does Yahoo! offer special programs to buy across multiple
Yahoo! sites?
A:
Yes. Contact your sales representative for details.
Q: Can I buy my competitors trademarked names as part
of a keyword buy?
A:
No.
Q: How many different creative executions can I run at
any one time?
A:
Yahoo! will run up to six creative executions concurrently.
Q: Where do I find current Yahoo! advertising information
online?
A:
Choose any of the links to the right
Q: Whom do I contact with pricing questions or for more
information?
A:
Click on the countries you are interested in on the left side of this page.
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