| Yahoo UK and
Ireland 1998 Basic Rates |
| Ratecard from 1 January
1998 |
Yahoo! advertisers can buy a predetermined portfolio of targeted directories
and keywords for an efficient, focused buy. Advertisers can target
their message by users' interests.
Recognized agencies receive a 15% discount on the gross rate.
1996 advertising guidelines, policies, specifications and lead-times apply.
All insertion orders are subject to Yahoo!'s Standard
Terms and Conditions for Advertising. Yahoo! reserves the right
to modify rates at any time.
| Yahoo! UK and Ireland offers
the following advertising possibilities: |
Run of Site
-
Banners are scheduled on available pages and/or general
search results based on available inventory and traffic
Search Rotation
-
Banners are scheduled in a general rotation for Yahoo!
Alta Vista search engine results.
Run of Category
-
Banners are scheduled through a major category and/or
search results originating from that category to provide targeted advertising
by major interest area (eg. Entertainment, Business & Economy, News
etc). Rotation & placement are based on available inventory and
traffic within the category.
Search Keywords
-
Banners are presented with the results of searches
for specific keywords, resulting in highly-targeted advertising.
| Home Page Promotions until
31 August 1998 |
Rate GBP |
| One week |
8,600 |
| Two weeks |
13,200 |
| Home Page Advertising until 31 August 1998 |
Rate GBP |
| One week |
10,100 |
| Two weeks |
15,700 |
| Home Page Promotions after 1 September 1998 |
Rate GBP |
One week
*NB : Advertiser must provide GBP 4000 Retail value prizes |
11,180 |
Two weeks
*NB : Advertiser must provide GBP 6400 Retail value prizes |
17,160 |
| Home Page Advertising after 1 September 1998 |
Rate GBP |
| One week |
15,180 |
| Two weeks |
23,560 |
| Run of Yahoo!* |
Rate GBP |
CPM GBP |
| 200,000 |
according to volume |
27 |
| 100,000 |
according to volume |
28 |
| Run of Category* (except the categories
below) |
Rate GBP |
CPM GBP |
| 100,000 |
according to volume |
40 |
| 50,000 |
according to volume |
42 |
| Run of Business & Economy, Computers
& Internet, News and Media* |
Rate GBP |
CPM GBP |
| 100,000 |
according to volume |
48 |
| 50,000 |
according to volume |
50 |
*Page Views Guaranteed
| Fixed Page Subcategories (except
the categories below) |
CPM GBP |
| According to traffic |
55 |
| Fixed Page Subcategories in B&E, C&I and
N&M |
CPM GBP |
| According to traffic |
65 |
| Key Words: Monthly Traffic |
Rate GBP |
CPM |
| 4,500 plus |
according to traffic |
70 |
| 2,500-4,500 |
315 |
|
| up to 2,500 |
175 |
|
| Reserved to advertisers spending more than 20,000
GBP on other Yahoo! products |
CPM GBP |
| According to traffic |
20 |
| Gross Volume: GBP |
Discount:% |
| 12,000-19,999 |
2% |
| 20,000-29,999 |
4% |
| 30,000-44,999 |
6% |
| 45,000-59,999 |
8% |
| 60,000-74,999 |
10% |
| 75,000-89,999 |
12% |
| 90,000 + |
15% |
(% applied on Gross Rate, before Agency
Commission. The volume is progressive and not retro-active.)