Specifications: |
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Current products supported are:
Overlays
Extend Banner
DHTML Banner
Current products under technical evaluation are: Toast Overlays, Trazition, Adtab
Please contact your sales representative for the latest update on acceptance and implementation.
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Floating Ad Specifications: |
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- Floating element cannot be larger than 300x300 pixels.
- Play area must be transparent and max. 700x350 pixels.
- Should contain button/control to allow the user to stop action and close the ad
- 10 seconds maximum floating animation
- Frequency capped to 1 per day
- Cannot fly over the Y! logo, and cannot pause over other advertisements or logos. No full page overlays
- Landing spots are possible subject to availability and a cpm premium
- FLA files and fonts must be provided for Y! built/served creative
- All floating ads are subject to approval
Turnaround: 5 days
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Audio Specs: |
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Yahoo requires frequency caps to follow these requirements:
Audio must be user-initiated by on click (UK and Europe only).
Audio levels may not exceed -12 decibels.
Please NOTE: audio served in conjunction with a video stream must conform to the 30-second limit. Audio served independent of a video stream may be streamed in increments of 15, or 30-second spots.
All banners must have at least stop/mute & start buttons. The preferred user interface will include a play, stop/pause and a mute.
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Collection of PII data: |
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Collection of user Personally Identifiable Information is subject to Yahoo approval. If you wish to collect personal information within advertisements, those ad units will need to:
1) Clearly identify the organization.
2) Provide a direct link to the organization’s privacy policy, adjacent to the submit button.
3) Clearly identify the purpose for collecting the information.
Ads that collect PII will be subject to Yahoo review and may be returned for edits or may not be permitted to run at all.
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Interface Policy |
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- Users must never be prompted for to download a plug-in. If plug-in is not available, then an alternative image must be served.
- Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
- Advertisements cannot resemble Yahoo! content.
- Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing. Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
- Yahoo will review and approval all advertisements and prior to placement on the site.
- Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any Advertisement which is deemed annoying and/or harmful to our users at any time.
- Yahoo reserves the right to include user feedback links to survey user’s opinion.
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